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MSNBC host Pleasure Reid and her primetime colleagues have confronted a brutal decline in viewership for the reason that election.
“The ReidOut” has shed 47% of its whole viewers, averaging simply 759,000 viewers after averaging 1.4 million viewers all through 2024 main as much as Election Day, in accordance with Nielsen Media Analysis.
Reid misplaced much more viewers among the many advertiser-coveted demographic ages 25-54, dropping a whopping 52% of them, now averaging solely 76,000 key demo viewers.
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MSNBC’s Pleasure Reid has misplaced roughly half of her viewers for the reason that election. (MSNBC screenshot)
Reid’s MSNBC primetime colleagues have additionally suffered devastating losses in viewership over the previous month. The community’s primetime lineup has misplaced a whopping 53% in whole viewers, averaging at 621,000, and an astonishing 61% of viewers in the important thing demo, averaging 57,000.
MSNBC’s greatest star, Rachel Maddow, who is simply on-air Mondays, went from averaging 2.4 million whole viewers main as much as the election to averaging simply 1.4 million, a 43% drop. Her viewership drop amongst viewers in the important thing demo is extra drastic, having misplaced 56% of them, averaging 103,000. Maddow is MSNBC’s solely primetime host to take care of six-digit viewership in the important thing demo.
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MSNBC’s greatest star Rachel Maddow went from averaging 2.4 million viewers earlier than the election to only 1.4 million in current weeks. (Getty Photos)
“All In” host Chris Hayes additionally misplaced 56% of his key demo viewers within the 8 p.m. ET timeslot, averaging solely 73,000 after he averaged 166,000 earlier than the election. Hayes has shed over half of his whole viewers, going from 1.5 million to only 728,000.
MSNBC’s Alex Wagner, who fills Maddow’s 9 p.m. ET time slot Tuesday via Friday, additionally misplaced greater than half of her whole viewers, averaging simply 660,000 for the reason that election and shedding practically half of her key demo viewers, averaging 72,000.
“Final Phrase” host Lawrence O’Donnell additionally took successful along with his viewers, averaging simply 930,000 whole viewers for the reason that election and 78,000 in the important thing demo, dropping greater than 40% in every metric.
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MSNBC has shed huge viewership since President-elect Donald Trump received the election. (Kim Kulish/Corbis by way of Getty Photos)
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Along with declining viewership, MSNBC’s future stays unsure as its father or mother firm NBCUniversal plans to spin off the liberal community in addition to different cable channels within the coming yr and will likely be corporately separated from its sister community NBC Information. One community insider beforehand instructed Fox Information Digital nobody is for certain whether or not MSNBC will even hold its identify.
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